The book "Business Culture" written by Yvonne Müller, PhD, outlines the relevance of cultural awareness in business settings. Thereby it offers strategies supporting managers to successfully communicate, collaborate, and negotiate with colleagues and business partners abroad. Furthermore, the book provides trainers with ideas and methods of teaching intercultural communication in companies and higher education.

Yvonne Müller
Business Culture. Implications for Business and Education
ISBN 978-3-86573-737-3
241 S. 36,00 EUR. 2013 (Diss.)

Inhaltsverzeichnis (PDF)




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