Business model: the term has proliferated in recent years. Yet, the concept remains vague and underspecified. This book provides a clear and productive conceptualization, based on a comprehensive literature review, economic theory, and practical case studies. The business model describes the governance of value creation processes. It consists of two elements: The value proposition motivates all stakeholders to collaborate. The value network spells out who participates in the process, as well as the rules that help to overcome conflicts and align stakeholder interests behind the value proposition. Thanks to these institutions, diverse actors manage to collaborate for mutual benefit. This simple concept, translated into a set of practical tools, provides managers with a powerful heuristics to identify and realize opportunities for value creation.

Christina Tewes-Gradl
The Business Model as a Governance Heuristic. An Ordonomic Contribution to the Management of Value Networks
ISBN 978-3-86573-821-9
210 S. 34,00 EUR. 2014 (Diss.)

Ökonomik und Ethik:
Studien zur Sozialstruktur
und Semantik
moderner
Governance

Herausgegeben von
Ingo Pies

Band 20

Inhaltsverzeichnis (PDF)





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