To this day, reporting on 'Africa' in North American and Western European media is biased, heavily affecting social and economic relations towards and among 'Africans'. This can and should change, but such change must go beyond the media outlets from which this bias has emerged. Ambitious new outlets such as A24 Media, a Nairobi-based Pan-African online media agency calling itself 'An African voice telling the African story', can take the lead. The case study of A24 Media presented here is embedded in a discussion of the so-called global flow of information and its relevance for the epistemological interests of the thesis. Furthermore, it is asked whether digital technologies can indeed foster and/or accelerate a necessary level of local/regional self-representation by facilitating the emergence of global contra-flows of information.