MICE, is the abbreviation of Meetings, Incentives, Conventions, and Exhibitions, which includes comprehensive activities, such as holding professional conferences, exposition transaction activities, cultural and sports events, scientific and technological intercommunion and incentive tourism activity. In the last decade, the fast developing Chinese MICE industry attracts increasingly more attention. As a newly emerged industry, the development of the MICE industry not only brings large economic and social benefits for China directly, but also stimulates the development of many co-industries through promoting the exchange and circulation of human, material, information and capital.
This book incorporates four chapters. The first chapter provides a primary introduction about the current Chinese MICE economy. The second chapter comprehensively discusses the Chinese MICE Administration. In the third chapter, the author discusses the current status, conditions and regional characteristics of the Chinese regional MICE development. The last chapter discusses MICE tourism in China based on researches from Zheng, Q. Y. and Wang, S. F. As a pioneering work about MICE management in China, this book may provide reference for further academic researches, thus, deserves careful reading.

Yanling Zhang
The Chinese MICE Economy
ISBN 978-3-86573-527-0
148 S. 21,00 EUR. 2010

Inhaltsverzeichnis (PDF)